Michael Effinger


Effinger brings more than twenty-five years of experience working with technology and venture capital backed companies. He has secured over $100 million in venture capital funding and has been involved in both company sales and acquisitions. Additionally, he has managed financial, legal, human resources and business operations functions.

In 2013, Mr. Effinger was CFO of Kleiner Perkins-backed 41st Parameter, which was acquired by Experian for $324 million. Before 41st Parameter, he served as CFO at Infusion Software (currently KEAP), a leading SaaS provider of marketing automation software. Prior to Infusion Software he was CFO at iCrossing, an international search engine optimization (SEO) agency, currently part of the Hearst Corporation.

Since 2014, Mr. Effinger has served as CFO of; WebPT, the dominant provider of SaaS based electronic medical records (EMR) software for physical therapists; Root9b, a SaaS provider of advanced cybersecurity products, training and services; and senior financial advisor, consulting CFO to several other technology start-up and high growth companies.

Mr. Effinger holds a BBA in Accounting from the University of Wisconsin-Eau Claire and an MBA from Marquette University.